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  1. Global Marketing (Pocket)

    av

    H. David Hennessey, Kate Gillespie

    ISBN: 9780538473392 - UTGIVEN: 2010-04-15

    Covers the essential concepts of global marketing with the aid of real-life examples and cases. This title also offers coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East.[...]

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